An Insurance Agency elevator pitch is a succinct summary used to quickly describe Insurance Agency, your products and services. It should include the creation of unique value proposition, and must be submitted within the time span of an elevator ride, about 30 to 60 seconds. This can be much more difficult than many agents might initially think, and should be written, vetted, trained and timed. Elevator pitch is truly important and essential element of the marketing Insurance Agency and the insurance agency license search efforts.
A great exercise for drugs or organization managers are asking a variety of people in the organization to tell you their version of agency elevator pitch. Do not be surprised if the pitch vary significantly from person to person. Is throwing adequately describe the value proposition? Is that the point of products, services and solutions that best showcase agency expertise? Did litany of pitches sound even remotely like?
A few years ago I met with the executive and senior management of small businesses, which at the time employed less than 100 people. I asked each of a dozen people I met to provide me with an elevator pitch about their organization. Some were taken completely by surprise. Others sat and thought, and struggled to articulate elevator pitch, or even describe their value proposition. The pitches I heard varied drastically.
Elevator pitches are important digital assets for each agency. They should be vetted, written, practiced and preached. I call it the property, as it is a fundamental element of any marketing agency. And every member of the Insurance Agency, from the agent to the receptionist, customer service representatives to the executive team should be able to promptly and professionally deliver Insurance Agency elevator pitch.
Sales and marketing efforts are based on well-articulated and easily repeatable value proposition, which should be a microcosm of your elevator pitch. If you can not communicate the value proposition in less than 30 seconds, or stumble when trying to express it, it’s time to write it down, practice it and send the value proposition of the creation of your all. Once that is done, turn it into a 30 to 60 second elevator pitch. Practice makes perfect, try to repeat both of these in monthly management meetings and sales meetings, it is important to note that the elevator pitch may vary by target niche (P & C Group Benefits compared for example).
Here are some best practices when it comes to insurance elevator pitch:
- Be concise – 30 seconds is much better than 60 seconds (you can not have 60 seconds)
- Creating empathy -! For example, “we work exclusively with the New York contractor” or “we work with trucking companies with 5 to 50 power units” or to specialize in groups of between 50 and 150 participating employees “
- Verticalize – vertical pitch is easier to distinguish between, allowing you to better articulate individual pitch
- be different. “We assure restaurants face unique risks of them.” – “save money” and “great service” is something that everyone says . what are the top 3, your unique differentiators?
- Transfer enthusiasm! You have to believe that they believe.
- Close with a call to action – what is the next step for the potential
let’s go sample the field, which would run 30 to 40 seconds after the cadence
We have been helping trucking companies with their insurance and related risk needs for over 50 years. All of our institution’s trucking fleet expert, including Höskuldsey, specialty cargo certificate fulfillment, hos, group health and owner operator services. Because access to our extensive market and deep industry expertise, we offer creative Coverages the best possible price, and protect our customers’ bottom line. We Trucking insurance is one of your most important expenses, and creative discussion approach will help meet the unique demands. Can we set up a 15-minute meeting to discuss your specific needs?
elevator pitch might be designed to include industry jargon to convince prospects deep knowledge, it could highlight the most important products and services, your top differentiators or service centric approach. Regardless of what the final elevator pitch includes, practice makes perfect, it should roll off the tongue effortlessly. Remember, 30 to 60 seconds is all you get before the most important thing your prospect walks out of the elevator and opportunities can be forever.